Don't stay trapped in old media.


We are Prappers: The leading TikTok agency producing videos for major brands like Rabobank, Essent, SPAR, Ravensburger, Rimmel, SNS Bank, Intersport, Pets Place, Zalando, Trimbos-Instituut, Sony Music, Dutch Government and many more.

We offer top-tier Strategy, Concepts, Influencers, and high-quality media productions. Founded in Amsterdam, globally active.

Prappers is your dedicated partner for strategic planning and the seamless execution of impactful TikTok campaigns. Your TikTok success starts with us.

TikTok Strategy & Concept

Joey Scheufler, the Founder of Prappers, is the preeminent TikTok expert with unparalleled expertise in the Netherlands. As a distinguished member of the Reclame Code Commissie, Joey is well-versed in all rules and regulations governing the industry.
Guided by his seasoned team, Joey is committed to assisting you in articulating a robust TikTok strategy and devising optimal video concepts to achieve your specific objectives, whether it be maximizing views, enhancing engagement, or driving conversions. With an acute awareness of industry trends and a comprehensive understanding of the algorithm, Prappers ensures a strategic and informed approach to your TikTok endeavors.

TikTok Influencers

Prappers boasts the largest in-house influencer agency in the Netherlands, comprising a network of over 200 TikTokkers. Our expertise lies in seamlessly connecting brands with creators and vice versa. Whether you are in search of macro TikTokkers or micro influencers aligned with your niche, we offer a comprehensive selection. Whether your preference is to feature content on your own brand TikTok channel or collaborate with influencers on their respective channels, Prappers facilitates a diverse array of options tailored to your specific needs.

TikTok video productions

Prappers is a distinguished authority in TikTok video production, recognizing that the cornerstone of success on the platform lies in the creation of exceptional content—an area in which Prappers excels. Whether you require a singular campaign video, continuous content streams, or a bespoke frequency, our comprehensive services cover a spectrum of needs. Our meticulously crafted formats are designed to resonate with your target audience, spanning trends, challenges, user-generated content (UGC), quizzes, real-life narratives, comedy, soap operas, or culinary shows. Our extensive experience and versatility establish us as the preeminent TikTok Agency.

Trusted by major brands

Prappers is a trusted partner for prominent brands, distinguished by our commitment to crafting impactful content that consistently aligns with brand safety and identity. Whether it’s on your dedicated TikTok brand channel, a new channel, within advertisements, or featured on the profiles of influencers, we offer versatile solutions, with or without influencer collaboration.

Crucially, our focus is on the creation of exceptional videos. Prappers specializes in delivering high-performance TikTok videos tailored to the unique needs of brands and businesses.

Whether you are seeking a comprehensive strategy, a targeted campaign, influencer collaboration, or bespoke video production, we invite you to get in touch with us to explore the possibilities. Contact us now to discuss how Prappers can elevate your brand’s presence on TikTok.

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TikTok Formats & Custom shows

At the heart of TikTok success is the creation of outstanding videos, a specific expertise that Prappers is committed to delivering for you.

Whether you require a singular campaign video, ongoing content, or a tailored frequency, our capabilities encompass a comprehensive spectrum. Our diverse array of formats is designed to resonate with your target audience, spanning trends, challenges, user-generated content (UGC), quizzes, real-life narratives, comedy, soap opera-style content, cooking segments, or talk shows — we have successfully executed them all. This proficiency positions us as the premier TikTok Agency, committed to elevating your brand’s presence on the platform

PAALSTRAAT 69
51 FOOD
IN BED WITH
MORGEN VOOR JOU
ORDER FOR ME
COOKING WITH…
AFC AJAX
CHALLENGE THE SPORT

PAALSTRAAT 69

Loved by EasyToys

Paalstraat 69 is a unique sitcom developed in-house, marking the inaugural professionally produced comedy series tailored for TikTok. The cast features renowned Dutch comedy actors, including Patrick Stoof, Rian Gerritsten, Britt Scholte, and Eliyha Altena, alongside emerging social stars Mila Muijson and Stijn de Vries.
In collaboration with EDC Retail/Easytoys, the series effectively addresses taboo topics, making them accessible to a broad audience. Leveraging our exceptional analytical and optimization team, which collaborates closely with production and post-production teams, we consistently produce high-performing content at scale.
Aired four times weekly, the series garnered 10 million organic views within its initial six weeks, effectively reaching the target audience of 70% female viewers and 70% within the 18-24 age bracket

MORGEN VOOR JOU

Multiple sponsors

“Morgen voor jou” stands as the world’s pioneering daily soap on TikTok, strategically targeting the 24-35 age demographic and achieving an impressive 6 million views within its inaugural week. This groundbreaking series seamlessly blends the conventional soap opera approach and storyline structures with the dynamic flexibility afforded by the TikTok platform.
Our casting decisions reflect a fusion of established talent, such as Kasper van Kooten (All Stars), Christine van Stralen (Dunya & Desie), and Veerle Peters (Spangas), alongside promising new actors like Alexander van Reeken, Marco Spadaro, and Aretha Anpong.
Earning substantial media coverage across mainstream outlets, the series holds historic significance as the first TikTok production to be included in the esteemed collection of the Museum Beeld en Geluid.

TikTok Cooking

We elevate the concept of social cooking to a sophisticated tier, bringing the familiar TV-style cooking experience with the quality audiences appreciate, tailored specifically for TikTok. Our content is crafted to be real, authentic, and seamlessly integrates opportunities for product placement and sponsorship.

Recognizing TikTok’s evolving role as a search engine, where users actively seek their preferred recipes, products, and restaurant recommendations, we employ TikTok search optimization strategies. By optimizing our shows and episodes, we ensure their discoverability and future-proof them for the current generation. Our approach not only positions our content on the For You Pages but also capitalizes on the growing trend of using TikTok as a platform for culinary exploration.

TikTok Talentshow

We Support Your Stage’ is an ongoing talent show on TikTok, proudly powered by Bax Music. Young music creators are invited to participate by submitting a demo, subsequently undergoing evaluation by experienced and well-known artists who extend invitations for studio auditions. The entire journey is meticulously documented and condensed into 16 TikTok videos per category.
In the inaugural season, distinguished artists Eva Simons, Jamie Westland, and Ryan Marciano & Sunnery James lent their support to emerging talents, fostering significant exposure on TikTok for both Bax Music and the featured artists.

Trusted by major brands

Prappers is trusted by leading brands delivering strategies, concepts, formats, productions, influencers and media buying. As official prefered TikTok for Business partner we have access to exclusive advertising tools to grow your brand on TikTok.

Our in-house influencer agency holds the biggest and most famous names on TikTok. The combination of TikTok for Business AND TikTok for creators makes Prappers marketleader on TikTok in The Netherlands. Prappers: The TikTok Agency. Trusted by major brands, working with the largest creators on the platform.
Don’t stay trapped in old media.

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Our content creation team

At the core of Prappers Media Group, our content creation team serves as the nucleus, comprised of some of the most prominent TikTok influencers on the platform. We have cultivated an environment that enables these influential creators to thrive and make a substantial impact on millions of viewers. Supported by our in-house production department, we elevate vertical video content to unprecedented levels. Prappers is the TikTok agency.

Prappers Media Group is dedicated to fostering a diverse community of storytellers, spanning various verticals and catering to diverse target audiences.
Contact us now to explore the possibilities for your brand, business, or artist.

Reach out to our Amsterdam office at +31 (0)20 – 893 2400 or email us at hello@prappers.com.

Nina Schotpoort

Nilab Kar

Beau Potman

Rosalyn (Spicynoodle)

Troy van Dijk

Yazz Minaa

Quincy Voorhout

Folkert

Grandpa Gerrit

Jacey

Nichara Voorjans

Keanu Bruijnen

Josephine Keune

Clint Fräser

Liselotte Peek

Jesse Zior

Melano Numaru

Shaqatack

Yalda Kar

Victoria Verloop

Antonie Lokhorst

Tessa Knaap

Ellen

Mathijs Jeuken

Marco Spadaro

Perle Hagesteijn

Mandy Benz

Nadia Zerouali

Madelon

Lars Peters

Naomi Rachel

Friso Wester

Nikita Guslev

Kyro

Lauren Slag

Julia van Etten

Sefanja

Mila

Our Leadership team

Founded in 2016 as an app marketing agency, Prappers has ascended to the forefront as the Number 1 TikTok agency in the Netherlands.

Comprising our teams in production, development, and client relations is a harmonious mix of young talent and seasoned professinals, fusing the traditional craftsmanship of the ‘old’ TV era with the dynamic creativity and flexibility emblematic of the new TikTok landscape.

This strategic fusion forms the cornerstone of Prappers, offering an unparalleled blend perfectly suited to reach and captivate your target audience.

JOEY SCHEUFLER

founder & managing director
joey@prappers.com

Joey Scheufler is the TikTok Expert of The Netherlands, leveraging roughly two decades of experience producing and developing high performing mobile-first campaigns for major brands.  

Joey is a well known social media & influencer expert in the Dutch media.
Next Joey Scheufler is member of the Reclame Code Commissie (the Dutch Advertising Code Committee)

LEONIE HULSTEIN

director brand partnerships
leonie@prappers.com

Leonie Hulstein is a seasoned director with over 15 years of experience in high-level sales and business development.

Hulstein is also a crucial part of ideation and creation of new concepts managing Prappers entire production development and influencer slate.

PRAPPERS IN THE NEWS

This part is in Dutch
Joey Scheufler, founder van Prappers, is regelmatig te gast in de Nederlandse landelijke media. Hij wordt vaak geinterviewd op radio, tv, in de krant en online.  Als de TikTok expert van Nederland, Lid van de Reclame Code Commissie, Lid van de Commissie Influencer Marketing (DDMA) weet hij alles van Social Media Trends, Influencers, Social Media Marketing en de bijbehorende reclame regels.

Joey Scheufler

(NL) Ruzie tussen Universal Music en TikTok

Sorry, this entry is only available in Dutch.

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3 February 2024 0

(NL) Joey Scheufler bij Nieuwsuur

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18 January 2024 0

(NL) Influencer marketing gericht op kinderen voor vapes

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1 December 2023 0

(NL) Hoe is de crompouce een trend op TikTok geworden

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10 November 2023 0

CONTACT 

Looking for a TikTok campaign, format, production, channel, strategy or influencer?
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Fill in the form below and we’ll get in touch asap.

Don’t like forms or can’t wait? Email our team: hello@prappers.com or call our Amsterdam office +31 (0)20 – 893 2400


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