Who we are

Prappers is a growing team of mediabuyers, data analists, publisher managers, aso specialists and designers. From our beautiful office in the city centre of Amsterdam we take care of getting you more and better app users.

We work for some of the biggest brands and start-ups: Aegon, Achmea, Anwb, Blendle, Rabobank, Knab, Prenatal, Telegraaf, Van Den Assem, Rijksoverheid, Nextdoor, Nationale Nederlanden, &C, Achmea, Lil’Kleine an NPO.

Our Story

Prappers is founded at the end of 2015 by Niels Koekkoek(1978) & Joey Scheufler (1978), they know eachother from their studies. In their previous jobs they talked a lot with CEO’s, COO’s, CTO’s and entrepreneurs who developed within their organization an app. Biggest challenge was that after launch in the Google Play Store and Apple App the app wasn’t downloaded. The first services Prappers offered was App Store Optimization. Next to that we offer now a days multiple services: App Users Aquisition, App Media Strategy and App Marketing Strategy. Prappers is a complete partner in app marketing.

The combination of our services works like a multi stage rocket! We can predict growth and in the end guarantee growth!

Joey Scheufler


Joey (1978) developed and created since 2004 hundreds of mobile creative concepts. He worked for large famous brands like EA Games, Zalando and Warner Music. He started his profesional career as daily radio DJ for national broadcaster TROS Paradise on Curacao. Back in Europe he became creative responsible fir the biggest mobile direct respons advertiser of Europe. Because of his out of the box marketing strategies he sold tens of millions mobile content items. Before co-founding Prappers he worked as Creative Marketing Director at stocklisted Cliq, global market leader in mobile -sales, -payment and -marketing.

Joey is one of the inventors of mobile content marketing in Europe and without any doubt the most experienced app marketeer in The Netherlands.

Contact Joey via Joey@prappers.com, call +31 20 – 893 2400 on his mobile +31 6 50550059 or ad him on Skype: JoeyScheufler

Niels Koekkoek


Niels (1978) has over 15 years of experience in managing complex projects and digital change management. After completing his master at the world famous Nyenrode Business University (MSc, General Management / Economics) he worked on digital transistions of start-ups and corporates. All Niels does is 100% data driven. He analyzes and searches for solutions, through the years he managed to do so for tens of clients in all kinds of verticals. Niels worked for telecom Start-up Vonos, Cap Gemini, Heijmans, multiple hospitals and the new stock exchange nXchange

Call us; +31 20 – 893 2400

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