Mobile User Acquisition Fraud results in fake app downloads, app installs and fake traffic, generated by bots, click-farms or humans. There is no increase in genuine app usage or ranking improvement for the Google play store or the apple app store.
Due to the fraud advertisers won’t acquire the users they meant to acquire. Scammers are getting more sophisticated in delivering fake traffic. They can fake devices, app usage, app engagement, geo targeting and any other KPI that is important to advertisers. By faking all these KPI’s it isn’t obvious at a glance that you have fake app users.
Prappers Media helps you to detect and prevent app user acquisition fraud. We work for some of the largest mobile apps, find out now how we can service you! Email us at firstname.lastname@example.org or call our Amsterdam office +31 (0) 20 – 893 2400